In 2011, sports and energy drinks in Taiwan was hit by the plasticiser incident. The major product ingredient, the cloudy agent, of sports drinks was found to be contaminated with plasticiser, which was not allowed to be added to food and beverages. The sales of sports drinks were influenced from May 2011, especially during the summer time. As a result, sales saw a revised growth trend, recording declines. In 2011, sports drinks declined by 2% in total volume sales terms.
Euromonitor International's Sports and Energy Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
* Get a detailed picture of the Sports and Energy Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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