Atlanta, Ga. 3/09/2010 07:10 PM GMT (WooEB)
Press release distribution remains one of the most important aspects of any company’s efforts to increase exposure and gain awareness for their products, services and events. While there are several online outlets that offer press release distribution options many of these services can be costly or fail to attract the desired audience.
As a news and press release distribution outlet TransWorldNews has developed a number of applications that serve to broaden a company’s reach online as well as directly to television stations, radio stations, newspapers, trade publications and magazines.
TransWorldNews has not only expanded its distribution outlets but has also created a number of press release submission options that enable a company to distribute a single news release or subscribe to a press release package.
Businesses submitting press releases on TransWorldNews can select from a Web option that includes distribution through the TransWorldNews network of sites, major search engines including Google, Yahoo and Bing, RSS feeds and opt-in subscribers who receive alerts concerning particular industries. To further increase exposure for a press release a business can opt for the Web and Newsroom option that includes all the Web outlets as well as access to more than 24,000 news outlets.
Each press release distributed through TransWorldNews can also be shared to more than 200 social media and bookmarking sites through the “Share” button that appears at the foot of the release.
In addition to generating greater exposure for a press release, TransWorldNews also offers a number of applications that create added value to a release. This includes the ADit application which enables a client to upload their own banner advertisements to their press release. These ads can be designated with a specific URL that drives traffic to a company’s Web site and can highlight a company’s products, services and events. By utilizing ADit a company can be sure no competitor ads appear within their press release.
Press releases on TransWorldNews can also include a picture gallery which gives the reader a clearer understanding of the products mentioned or upcoming events. TransWorldNews also allows press releases to include a video by embedding their YouTube code in a designated box on the submission page. These videos can be an excellent advertising tool, providing further information about a company and its services.
TransWorldNews manually search engine optimizes each press release distributed. This service takes the key words and phrases from each release and places special emphasis on them so that when a search engine like Google, Yahoo and Bing gets a query for those words or phrases the release has a more favorable position in the news and web results.
To learn more about how the services of TransWorldNews please contact us at 404.352.4949.
500 Bishop St. F-9
Atlanta, Ga. 30318