Gaining access to the major franchises can be a tremendous coup for a vendor trying to sell to the real estate industry. One approached used by many companies has been to acquire approved supplier status. Approved supplier status means that a company’s product or service has been endorsed by a franchise’s corporate headquarters. In order to achieve this status, a vendor must submit their product or service for intensive scrutiny by a gatekeeper at the franchise headquarters before being considered as an approved vendor. Having been chosen as one of the select few, a vendor still has to pay a fee and sometimes even a percentage of sales back to the franchise corporation to finally get the desired status. To many vendors, the question of whether to go through these hoops is a no-brainer, while to others it seems absolutely out of the question. For most vendors, however, the answer is unclear and lies somewhere in the middle.
Kim Ades, President of Opening Doors, will be hosting a 75-minute long teleseminar on April 12th, 2007 at 2:00 PM Eastern Time entitled Approved Supplier Status: To Do or Not to Do? that will help vendors to the real estate industry decide whether or not going the route of approved supplier status is right for them and, if so, how best to accomplish it. Kim will have a number of expert guests on the call including Michele Routh, the former evaluator of new products and service for RE/MAX; Maria Mull, VP Business Development for Alignmark whose Real Estate Simulator is a product that has approved supplier status with almost all major franchises; and Norm Polsky of Coldwell Banker Premier who will give his perspective about whether or not approved supplier status even matters and whether it has any impact on his buying decisions as a broker.
Kim Ades, MBA is founder and President of Opening Doors (www.openingdoors.tv). Opening Doors works hand-in-hand with entrepreneurs to propel the success of companies that sell products and services to the real estate industry. Between 1995 and 2005, Kim was the founder and President of Upward Motion and is well known for dramatically penetrating the international real estate industry with the Real Estate Simulator. Kim is also a regular contributor to a series of national real estate publications including Frog Pond Magazine, Real Estate Professional Magazine, and RISMedia’s National Real Estate and Relocation Magazine.
According to Bob Moles, Chairman of Intero Real Estate, “Kim's approach to understanding the purchasing behavior of the real estate industry is second to none. She listens carefully to the needs of her market and provides innovative solutions to address fundamental problems.”
Given the current state of the real estate industry it is more important than ever to find ways to penetrate the real estate market. The question is really how does a vendor get the most return on their investment of time, effort, and money? Join Kim’s teleclass to find out whether approved supplier status is right for you and how to get the most out of your investment in getting it.
Approved Supplier Status: To Do or Not to Do? can be purchased at www.ApprovedSupplierStatus.com.
For more information contact David Lipovitch at Opening Doors: firstname.lastname@example.org 416-747-6900 x. 225.