In Taiwan, rice wine accelerated its growth trend in 2011 due to a series of tax reforms. Prior to 2009, the leading brand of rice wine, Red Label from Taiwan Tobacco & Liquor Corp, was sold at NT$180 per bottle compared to NT$20 before joining the WTO. Starting in 2009, Taiwan's government decided to reduce the rice wine price through tax reforms since the product is not only an alcoholic drink but is also used extensively in local cuisine. In June 2009, the excise on distilled alcoholic...
Euromonitor International's Wine in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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